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About Us

"Enjoyment and the right amount of guidance"



The most important thing for me going forward is that we continue to make the sessions enjoyable, make the academy a place where the children can make new friends whilst enjoying there football in an exciting environment. 

I know how hard and how pressurised football can be for children at a younger age, I was released from Notts county at 15 because I had a long term injury from overuse, I didn’t want to let the team and manager down by not playing but I wasn’t enjoying it and that ended up affecting my performance which ended up with me being released, this is why I’m excited to become part of this set up where I can watch and hopefully take part in some coaching, with the ultimate goal of expanding the academy throughout Bournemouth.

To all the existing players, I look forward to seeing you and hope to see some new faces down there soon.


Success Stories


Ben Gilbert

Ben has been attending the Simon Francis Academy for a while now and his hard work and determination has been rewarded by being invited into one of the AFC Bournemouth ID Centres and has impressed in early weeks. Ben continues to develop in the Academy, alongside his training with The Cherries.


Ollie Gomm

Ollie is a recent attendee to the Simon Francis Academy. The attitude he has shown in recent weeks and the way he has applied everything the coaches have taught him has been impressive and as a result of this, Ollie has been invited into the AFC Bournemouth ID Centre's.


Freya Patton

Freya has been a regular at our Christchurch academy since we opened. She has shown great enthusiasm and excellent technique which has lead her to being signed up for the AFC Bournemouth u14's girls team.

Louie Jacob

Louie was one of the original players who joined the academy when it first opened in September 2016. His attitude to learn in the sessions has been fantastic over a two year period which has seen him get invited into the AFCB pre academy, since then he has even gone on to train and play with the full AFCB academy.